Just as you remember (hopefully) to backup your computer and clean its contents, you need to take stock of, and purge, your business. A customer fully expects you to have their products in stock. If you do not, and the customer needs it now, they will get it from someone else.

It is not always practical to have loads of each and every item on your floor; however, you can take stock of what is popular and keep it stocked. You also need to keep your information current. Don’t send out advertisements for items you no longer carry. A customer is not going to trust you if they order a product you’re advertising that is no longer available.

Trust is what keeps customers coming back. They trust you have what they need, they trust you have what is advertised, and they trust that you can deliver on your promises. Keep up to date, keep a handle on what most customers order, and accomodate those that are paying your bills. Always remember that is much easier to lose a customer than to gain one.