Knowing others is intelligence, knowing the self is enlightenment. Past articles have discussed the importance of knowing and using one’s strengths to build business. So far; hopefully, you’ve done pretty well for yourself. If it’s working, don’t necessarily change it. You’re doing it because it works for you and your business.

It is so often said to keep adapting. This is true; however, so is “if it ain’t broke, don’t fix it.” Assess what is working well, what is cost-effective and what is bringing in the profits. Be honest with yourself. If there are things that aren’t working, don’t do them. Keep what is working and focus on those, just as you focus on your personal strengths.

Ask yourself the tough (and easy) questions about the different aspects of your business. Is it cost-effective? Is it profitable? Is it attracting customers? Is it still viable? Yes – then keep doing it. No – you might want to reassess and look at ways to improve these functions. Something may seem outdated, but if it’s accomplishing your goal, LET IT.